Google loves awesome content. They also love quality search results. They love big money. Bad search results unfortunately means Google will earn less money as searches will not be relevant to the users query. So if your site is of a lower quality or lower user experience and you rank well, somebody visits your site through a Google search result and they are unhappy, this cost Google money. People are less likely to use Google for their queries and this makes Google sad. So to overcome this situation, Google made some update to their algorithm.
This new update is called Google Panda. So Google Panda is an algorithm change which looks at a handful of changes:
a) Do you have thin or otherwise low quality content?
b) Do you have duplicate content either onsite or cross site?
c) Do you have too many advertisements or affiliate links and their ratio is higher compared to the amount of content on your site?
d) Do you have links from devalued domains?
e) Do you have slow loading pages which impact user experience?
Above are a few things which Panda focuses on when deciding where to rank your sites. So at the end of the day Panda can be summarized in one word and that’s “Usability”. Knowing that Google will continue to look for sites which have the best user experience and will penalize sites which don’t factor the above points, your site will definitely not rank well in this new algorithm update if you don’t start addressing these issues. So revaluate your site and ask yourself the above questions. If answer is yes to anyone of them, you have some SEO work to do my friend.
This new update is called Google Panda. So Google Panda is an algorithm change which looks at a handful of changes:
a) Do you have thin or otherwise low quality content?
b) Do you have duplicate content either onsite or cross site?
c) Do you have too many advertisements or affiliate links and their ratio is higher compared to the amount of content on your site?
d) Do you have links from devalued domains?
e) Do you have slow loading pages which impact user experience?
Above are a few things which Panda focuses on when deciding where to rank your sites. So at the end of the day Panda can be summarized in one word and that’s “Usability”. Knowing that Google will continue to look for sites which have the best user experience and will penalize sites which don’t factor the above points, your site will definitely not rank well in this new algorithm update if you don’t start addressing these issues. So revaluate your site and ask yourself the above questions. If answer is yes to anyone of them, you have some SEO work to do my friend.
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