Saturday, August 18, 2012

Why are there discrepancies between Adwords and GA data?

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When you've finished integrating Google Adwords with Google Analytics, you will notice that the number of Clicks reported by Adwords d...
8 comments:
Saturday, January 14, 2012

What is a Click Density Analysis report? (Also known as 'In-Page Analytics' reporting)

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What is it? - The In-Page Analytics report shows the number of clicks on each link on a page. It also shows other helpful information such ...
10 comments:
Wednesday, November 9, 2011

Why Brands should have profiles on Google Plus?

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Just want to make you aware about news from Search world, and present key highlights from post written by Google Senior VP of Engineering -...
5 comments:
Sunday, October 30, 2011

Understanding Customer Behavior through PPC data

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You should always look for trends when you look at your web metrics data. Focusing on aggregate numbers just doesn't  make sense in any...
6 comments:
Wednesday, October 26, 2011

Internal Site Search Analysis and points to consider

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Almost all web analytics clicks data is missing one key ingredient: customer intent. The keywords that people type into search engin...
1 comment:
Sunday, October 23, 2011

Points to consider when optimising for Google Panda

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Google loves awesome content. They also love quality search results. They love big money. Bad search results unfortunately means Google ...
2 comments:
Sunday, October 9, 2011

Why is SEO important for companies like P&G?

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A friend and colleague recently asked me why SEO is important. I sent him to a series of articles I recently wrote that starts with the b...
106 comments: